etoro’s Be The Investor You Want To Be” is a 30 second ad that shows an ensemble cast of AI characters as fictional Etoro customers. The focal point here is that users can use the platform to research and emulate distinct investors or other people from around the world.
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“Who am I?” The narrator at the beginning asks, before adding,”I am one person who can be several different investors.”
New visuals for this latest advertisement etoro’s were created using LTX Studio, an artificial intelligence based video production and editing tool developed by Lightricks. Other elements of the video spot such as voice, music and script have also been made using numerous generative AI tools.
“We got to imagine outside our normal boundaries of life,” said Nir Smulewicz, Etoro’s chief marketer, to The Drum.” An exciting thing was going through it. It allowed us to try things out, imagine scenarios and add new aspects while we were editing with.
etoro’s The opening ceremonies for Paris Olympics will feature this advert on Friday July 26th.
Artificial Intelligence tools could only generate parodies of TV commercials just a while ago. Nevertheless what followed was laughter being replaced by curiosity itself once marketers realized they could create realistic movies through some simple strokes on their computer keyboards.
However, when it comes to creating AI generated videos there is still some way to go before science becomes perfect and this flaw in Etoro’s recent ad illustrates that fact very well. Look closely; you will see examples including language written in digital format appearing scrambled on an arrivals screen at any underground station anywhere; a man apparently encased within ice inside a bus´ glass doors; flowers taller than full grown humans.
The company’s use of artificial intelligence in its marketing is still in the early stages, admits Etoro’s Smulewicz. “Our etoro’s AI journey has just started and this campaign was a great lesson for us,” he said. “While we are happy with the results of this campaign—which is undoubtedly an early experiment—we are eager to incorporate more AI initiatives into our marketing campaigns etoro’s.”
Many marketers these days are trying out AI generated video even if it’s only to show off their company’s tech skills. Toys R Us for example had a commercial that was made using OpenAI’s Sora text-to-video technology.
The company is making the adverts using Lightricks’ LTX Studio, an AI driven video editing and storyboarding tool which is newly launched. The initial images, motion, and stills appearing during the course of the campaign were created using LTX Studio’s AI technology without any need for actual “live” filming on location.
etoro’s Nir Szmulewicz (eToro CMO)
“This campaign illustrates how eToro has enabled global investors access international markets, talk to one another as well as obtain resources necessary to increase wealth & expertise.” Nir Szmulewicz (eToro CMO) said.
For all along, etoro’s has leveraged cutting-edge technology to spur innovation among our users and we are doing the same with AI that is already being used in many corporate settings, such as marketing and customer support.
Zeev Farbman, Lightricks’ CEO and co-founder said, “This breakthrough campaign is a product of an interesting cooperation with eToro – the first major advertising campaign powered through LTX Studio.” Faster final content production by specialists, elimination of pre-production complexities and increased ideation are enabled by our AI-driven platform.
etoro’s has a track record of creating a NFL Super Bowl LVI halftime show commercial being a worldwide sponsor for sports teams and events. Soccer’s English Premier League teams German Bundesliga football clubs UK Premiership Rugby Spanish Liga ACB basketball league and Rugby Australia are some amongst the world’s top sporting leagues sponsored by etoro’s.
